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Privacy policy

How DigitalArmy handles the limited personal information you provide through this site. The contact form is the only channel through which we collect personal information, and it routes privately to the firm.

Last updated · 23 June 2026

1 · Who this applies to

This policy covers visitors to this website and people who submit an enquiry through the contact form. DigitalArmy is the responsible party for the information described here, under South Africa’s Protection of Personal Information Act (POPIA).

2 · What we collect

When you submit the contact form we collect the information you provide: your name, work email address, company, and the description of the process you would like to scope. We also collect limited, aggregate analytics about how the site is used, described below. We do not ask for, and you should not send, special personal information through this site.

3 · Why we process it

We process enquiry information on the basis of legitimate interest under POPIA — specifically, to respond to a business enquiry you have chosen to send us, and to prepare for a possible engagement. We do not sell personal information, and we do not use it for unrelated marketing.

4 · Cookies & analytics

The site uses a small number of cookies and one third-party tag. We use the LinkedIn Insight Tag to measure the performance of our professional campaigns; it is set by LinkedIn and subject to LinkedIn’s own privacy terms. Analytics are aggregate and are recorded when an enquiry is submitted, to count and understand demand.

Cookie / tag Purpose Retention
li_fat_id LinkedIn first-party ad-tracking and conversion attribution. Set by LinkedIn. 30 days
bcookie LinkedIn browser identifier used for advertising and analytics. Set by LinkedIn. 1 year
lidc LinkedIn data-centre routing. Set by LinkedIn. 1 day
UserMatchHistory LinkedIn advert-syncing and audience matching. Set by LinkedIn. 30 days

You can opt out of the LinkedIn Insight Tag through LinkedIn’s advertising settings, and you can block or clear cookies in your browser. Blocking cookies does not affect your ability to submit the contact form.

5 · How long we keep it

Enquiry submissions are held only for the duration of the conversation and any resulting engagement, and are then deleted unless we are required to retain them by law or a contract you have entered into with us.

6 · Your rights

Under POPIA you may request access to the personal information we hold about you, ask us to correct or delete it, and object to its processing. To exercise any of these rights, or to ask a question about this policy, contact the firm through the form on this site; we address the organisation rather than naming individuals as contact routes.

7 · Changes to this policy

We update this policy when our practices change, and revise the date at the top of the page on each update.